Best sales software tools for small business | PandaDoc
Sales software for small business: 10 of the best options on the market today
May 3, 2025 10 min
Author:
Anthony Esposito, Senior Account Manager at PandaDoc
Reviewed by:
Ashley Kemper, VP of Revenue Marketing
Sales software for small business: 10 of the best options on the market today
- 1. PandaDoc
- 2. Copper
- 3. Nimble
- 4. Nutshell
- 5. Freshsales
- 6. SalesForce
- 7. Zoho
- 8. Pipedrive
- 9. Hubspot Sales
- 10. Zendesk
In the modern marketplace, using the best sales software for small businesses can make a world of difference.
In this article, we explore the top solutions designed to help SMEs streamline their processes, boost productivity, and drive revenue growth.
Key takeaways:
- Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation.
- Small businesses will find many affordable options with flexible pricing plans to boot. This makes it easier to invest in the right software without breaking the bank.
- Each of these solutions will integrate seamlessly with other essential tools to create a unified ecosystem for your business operations.
Here’s a quick glance at 10 different software options for small businesses and how they stack up:
| Software | Starting price (per user/month) | Main features |
| PandaDoc | $19 | Document creation, e-signatures, CRM integration, templates, workflow automation |
| Copper | $9 | Contact management, G Suite integration, email tracking, customizable fields and workflows |
| Nimble | $25 | Unified contact management, social media integration, contact insights, task and calendar management |
| Nutshell | $13 | Lead and contact management, email tracking, customization, reporting and analytics |
| Freshsales | $9 | Lead and contact management, email tracking, customization, reporting, and analytics |
| Salesforce | $25 | 360-degree customer view, sales automation, customization, AppExchange integration, scalability |
| Zoho CRM | $14 | Contact and lead management, sales automation, email marketing, customization |
| Pipedrive | $14 | Visual sales pipeline, contact and lead management, email automation, customization, integrations |
| HubSpot Sales | $15 (for individuals and small teams) $90 for businesses | CRM and contact management, email tracking and automation, sales automation, reporting and analytics |
| Zendesk Sell | $19 | CRM and contact management, email tracking and automation, sales automation, reporting, and analytics |
The benefits of using software for sales
Sales software offers many advantages for small businesses. Let's look at a few of them.
Improved customer service
CRM software does more than organize data—it builds better relationships with the help of customer service tools.
In-depth analytics
Good data isn't enough; you also need insights. Built-in analytic features in CRM software can put data in context, transforming raw numbers into meaningful information.
Automated sales reports
Sales software should help you generate detailed sales reports.
Better sales forecasts
Predicting the future is almost a superpower.
What to look for in sales software for small business
Choosing this is a big decision. So, let's break it down into two essential factors to consider.
Total cost of ownership (TCO)
Upfront costs
Start by examining the initial costs associated with the software.
Subscription or licensing model
Determine whether the software offers a subscription-based model or one-time licensing.
Scalability and future expenses
Consider how the software’s pricing scales as your business grows.
Hidden costs
Be vigilant about potential hidden costs, such as maintenance fees and fees for additional support.
Usability and credibility
User-friendly interface
Look for sales tracking software with an intuitive and user-friendly interface.
Customization
Evaluate the level of customization the software offers.
Integration capabilities
Check if the software will easily integrate with other essential business tools.
Vendor reputation
Research the software provider’s reputation and track record in the industry.
The 10 best sales management software for small business
1. PandaDoc
PandaDoc simplifies document management and sales proposals.
2. Copper
Copper is a user-friendly CRM that simplifies contact and lead management.
3. Nimble
Nimble offers unified contact management.
4. Nutshell
Nutshell helps small businesses manage sales processes, leads, and customer relationships.
5. Freshsales
Freshsales, developed by Freshworks, streamlines sales processes and lead management.
6. Salesforce
Salesforce offers a flexible suite of tools for comprehensive CRM functions.
7. Zoho
Zoho CRM offers a wide range of tools to enhance sales processes and customer relationships.
8. Pipedrive
Pipedrive offers features for contact and lead management, sales pipeline tracking.
9. HubSpot Sales
HubSpot Sales integrates with marketing and customer service tools.
10. Zendesk
Zendesk Sell is a dedicated sales automation and CRM software.
How we get our data
When compiling content, our team looks at a huge collection of information, including business websites and customer reviews.
How the right sales platform can work wonders for your business
The best sales software can supercharge results for your business and transform processes like customer segmentation.
Frequently asked questions
What is the best sales software for small business?
This will depend on your team’s needs.
How much does sales software cost?
This varies quite a bit, with some software plans starting as low as $9 per user per month.
Do small teams really need dedicated sales software?
We’d say so! Sales software can be a lifesaver.