# Sales software for small business: 10 of the best options on the market today May 3, 2025 10 min ### Author: [Anthony Esposito](/content/blog/author/anthony-esposito/index.html), Senior Account Manager at PandaDoc ### Reviewed by: [Ashley Kemper](/content/blog/author/ashley-kemper/index.html), VP of Revenue Marketing ## Sales software for small business: 10 of the best options on the market today - [1. PandaDoc](/content/blog/sales-software-for-small-business/#1/index.html) - [2. Copper](/content/blog/sales-software-for-small-business/#2/index.html) - [3. Nimble](/content/blog/sales-software-for-small-business/#3/index.html) - [4. Nutshell](/content/blog/sales-software-for-small-business/#4/index.html) - [5. Freshsales](/content/blog/sales-software-for-small-business/#5/index.html) - [6. SalesForce](/content/blog/sales-software-for-small-business/#6/index.html) - [7. Zoho](/content/blog/sales-software-for-small-business/#7/index.html) - [8. Pipedrive](/content/blog/sales-software-for-small-business/#8/index.html) - [9. Hubspot Sales](/content/blog/sales-software-for-small-business/#9/index.html) - [10. Zendesk](/content/blog/sales-software-for-small-business/#10/index.html) In the modern marketplace, using the best sales software for small businesses can make a world of difference. In this article, we explore the top solutions designed to help SMEs streamline their processes, boost productivity, and drive revenue growth. ### Key takeaways: - Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation. - Small businesses will find many affordable options with flexible pricing plans to boot. This makes it easier to invest in the right software without breaking the bank. - Each of these solutions will integrate seamlessly with other essential tools to create a unified ecosystem for your business operations. Here’s a quick glance at 10 different software options for small businesses and how they stack up: | | | | | --- | --- | --- | | **Software** | **Starting price (per user/month)** | **Main features** | | **PandaDoc** | $19 | Document creation, e-signatures, CRM integration, templates, workflow automation | | **Copper** | $9 | Contact management, G Suite integration, email tracking, customizable fields and workflows | | **Nimble** | $25 | Unified contact management, social media integration, contact insights, task and calendar management | | **Nutshell** | $13 | Lead and contact management, email tracking, customization, reporting and analytics | | **Freshsales** | $9 | Lead and contact management, email tracking, customization, reporting, and analytics | | **Salesforce** | $25 | 360-degree customer view, sales automation, customization, AppExchange integration, scalability | | **Zoho CRM** | $14 | Contact and lead management, sales automation, email marketing, customization | | **Pipedrive** | $14 | Visual sales pipeline, contact and lead management, email automation, customization, integrations | | **HubSpot Sales** | $15 (for individuals and small teams) $90 for businesses | CRM and contact management, email tracking and automation, sales automation, reporting and analytics | | **Zendesk Sell** | $19 | CRM and contact management, email tracking and automation, sales automation, reporting, and analytics | ## The benefits of using software for sales Sales software offers many advantages for small businesses. Let's look at a few of them. ### Improved customer service CRM software does more than organize data—it builds better relationships with the help of [customer service tools](/content/blog/best-productivity-tools-for-customer-support-teams/index.html). ### In-depth analytics Good data isn't enough; you also need insights. Built-in analytic features in CRM software can put data in context, transforming raw numbers into meaningful information. ### Automated sales reports Sales software should help you [generate detailed sales reports](/content/blog/how-to-write-amazing-monthly-reports-for-clients-using-pandadoc/index.html). ### Better sales forecasts [Predicting the future](/content/blog/sales-forecasting-methods-small-businesses-can-actually-use/index.html) is almost a superpower. ## What to look for in sales software for small business Choosing this is a big decision. So, let's break it down into two essential factors to consider. ### Total cost of ownership (TCO) #### Upfront costs Start by examining the initial costs associated with the software. #### Subscription or licensing model Determine whether the software offers a subscription-based model or one-time licensing. #### Scalability and future expenses Consider how the software’s pricing scales as your business grows. #### Hidden costs Be vigilant about potential hidden costs, such as maintenance fees and fees for additional support. ### Usability and credibility #### User-friendly interface Look for sales tracking software with an intuitive and user-friendly interface. #### Customization Evaluate the level of customization the software offers. #### Integration capabilities Check if the software will easily integrate with other essential business tools. #### Vendor reputation Research the software provider’s reputation and track record in the industry. ## The 10 best sales management software for small business ### 1. PandaDoc PandaDoc simplifies document management and sales proposals. ### 2. Copper Copper is a user-friendly CRM that simplifies contact and lead management. ### 3. Nimble Nimble offers unified [contact management](/content/lp/contract-management-software/index.html). ### 4. Nutshell Nutshell helps small businesses manage sales processes, leads, and customer relationships. ### 5. Freshsales Freshsales, developed by Freshworks, streamlines sales processes and lead management. ### 6. Salesforce Salesforce offers a flexible suite of tools for comprehensive CRM functions. ### 7. Zoho Zoho CRM offers a wide range of tools to enhance sales processes and customer relationships. ### 8. Pipedrive Pipedrive offers features for contact and lead management, [sales pipeline](/content/blog/use-sales-pipeline-boost-revenue/index.html) tracking. ### 9. HubSpot Sales HubSpot Sales integrates with marketing and customer service tools. ### 10. Zendesk Zendesk Sell is a dedicated [sales automation](/content/blog/automating-sales-processes/index.html) and CRM software. ## How we get our data When compiling content, our team looks at a huge collection of information, including business websites and customer reviews. ## How the right sales platform can work wonders for your business The best sales software can supercharge results for your business and transform processes like [customer segmentation](/content/blog/4-ways-you-can-use-customer-segmentation-to-increase-sales/index.html). ## Frequently asked questions ### What is the best sales software for small business? This will depend on your team’s needs. ### How much does sales software cost? This varies quite a bit, with some software plans starting as low as $9 per user per month. ### Do small teams really need dedicated sales software? We’d say so! Sales software can be a lifesaver.